Did you know that around 40% of the world population has an internet connection today? The statistics in itself shows why it is important for businesses to have their own websites. Given the day and age, literally everyone is on the internet all the time; be it for buying and selling things, learning a new skill, or making new friends. We can do almost anything on the internet which makes it all the more important for you to have an online presence if you want to get anywhere. Unfortunately, with the multiplying number of users and influencers on social media, it is becoming increasingly harder to make a mark online.
So, today we are offering an alternative to stand out online which is creating your own website. Let’s see how we can make this happen.
1. A Stream of Earnings
This is the biggest incentive that should motivate you to make your own website. Imagine being able to earn your living online on your own terms instead of having to work in an office following a strict schedule? You can control both your income and time quite effectively and the website is the way to start. And mind, your online business can help you earn more than physical labor ever can.
2. Opportunity for Creativity
Your website would be the best place to show your work. There are no boundaries here so you just have to think out of the box. You can use different color schemes, add animated buttons, show off your photography, cooking skills, gardening, and so on. The website you create can be used to explore and improve your passions and hobbies, connect with people, write blog posts, and create documentaries. The list just goes on! It is a perfect platform for you to create your target audience, people who actually enjoy what you present.
3. It’s an Amazing Resume!
If you are looking for a job, having your own website will definitely put you ahead of others seeking the same job as you are. Not only does it display your kind of work in a professional way but it also shows how tech-savvy you are.
4. A Professional Email Address
No offense, but [email protected] looks so tempting, doesn’t it? This kind of professionalism can help you in all sorts of ways including getting new clients.
A Website for Your Business
All these benefits we have discussed so far would be if you are using your website for personal reasons, like as a hobby or to present your aesthetic work. Now, keeping the individual benefits of creating a website aside, let us take a look at how having a website can make an influence in improving your own BUSINESS. One might still wonder why a business needs a website? Well, all I can say is since we have nothing to lose here but only the scope to increase the business why not get right into it?
To start with, a website gives you all the credibility you need. Your customers and potential customers are already searching the web looking for the goods and services they might need. Your competitors probably already have a website. By the way, if you do not have a website, who are they going to reach first? Definitely not you! A website allows you to reach your customers faster and for your customers to reach you fast as well.
The benefits of having a website to develop a business could be listed as follows:
1. An Online Business Grows Faster
2. You are in Full Control
When you have a website customized for your business, it is under your own domain and you are hosting it. You can communicate with your customers in your own voice and style without being limited by the always-changing world of social media. You can interact directly with your customers and most importantly you are not bound by any rules. This way you are in charge of the entire process.
3. Branding
The more you appear, the more people are going to recognize you and the more searches you are going to get for your business. Especially for small businesses using a website as the hub of your brand can set you apart from your competitors. A good logo and consistent appearance are going to help you in creating your brand and this could be best used as a strategy when you promote your business online.
4. Available 24/7
If you rely on physical meetings, phone calls or Instagram visits you are not going to be available 24/7 for your customers. People want to reach out and know about your company, your products, and your services on their schedule and not according to yours. The easiest and the most reliable way to do this would be to have your own website where you can post information, pictures, etc. for reference. Through this process, your customer will be able to trust you more as he/she is directly dealing with you and knows that you are available at any time they need to make an inquiry.
5. Trust
This is probably the most important thing in a website. To think about it if someone is looking up your company online, they have no reference about the people behind it, how long you’ve been in business for, where you are located, etc. So, the more information you provide including customer testimonials, reviews, best projects you’ve done, and so on the more your customers are going to be able to place their trust on you. As you establish a human connection with people they are undoubtedly going to be drawn to do business with you. Moreover, studies reveal that people trust a company’s website more than reviews.
6. Organic Traffic
As we already discussed, it is easy to increase your business if you have an online presence. It is definitely going to take some time to create the content and the authority online but the only way you can make it happen is if you start now. Update your website regularly by uploading articles and pictures and keeping in touch with the ongoing changes around you. Being diligent in your efforts is key.
Now that you have enough reasons to develop a website, what are you waiting for!?
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