It wouldn’t be wrong to say that social media marketing is the single most efficient way of giving your brand the exposure it needs. Social outlets have grown into a substantial part of any marketing strategy regardless of the business niche. This means those who are not taking advantage of this phenomenal marketing opportunity are leaving serious money on the table.
Sadly, just the idea of having a social media marketing campaign is enough to scare any business. But, the following are some of the benefits of integrating social media marketing into your existing marketing strategy.
Enhanced Brand Awareness
It is no secret that social media is one of the most cost-effective methods of increasing a brand’s visibility. A social media campaign can significantly increase brand recognition while engage a broad audience. Seeing the benefits of social media marketing, it makes sense for businesses to use social media outlets to start interacting with their audience of consumers.
Apart from that, brands can also get their employees, sponsors and business partners to “share” and “like” their social media posts. By simply interacting with your audience you can help increase brand awareness.
Creating interesting and informative content that’s able to pique the interest of the audience will help increase shares which will in turn introduce your content to new networks of people who may be interested in your product or service. It is without a doubt that having a social media page along can help your brand generate a large audience that will benefit your brand.
Attract Inbound Traffic
Social media outlets are a melting pot for people from different culture, interests and backgrounds. Not using social media to your advantage will mean that you will be limited to your usual customers. Without using social media outlets and relevant keywords it will be difficult to reach out to anyone who is outside the circle of your loyal customers. Keeping that in mind, every social media profile that you add to your marketing strategy will open a gateway to new potential customers for your website.
To appeal to a wider audience, you can syndicate the content you create on as many social media platforms as you can so that your audience can reach you organically.
Improved SEO Ranking
Search Engine Optimization is crucial for gaining better page ranking and getting traffic to your website. While having a social media strategy won’t increase your search engine ranking, more and more marketers are leveraging their marketing strategy with a presence on social media have seen a relative increase in their search engine rankings as well. Ranking higher up on the SERPs can do wonders for your business website and will help generate the positive results you want to see for your business goals.
To give your brand the best chance of ranking higher on the search engine rankings with social media you need to create high-quality content that is interesting and informative for your audience. You can integrate targeted keywords into content such as blog posts, articles, infographics and even video, and make sure the content you post is relevant to your industry.
This will help get more likes and shares by your audience which will elevate your SEO rankings along with your rankings on the search engine. More importantly, using social media to increase your SEO ranking will provide you with better opportunities to get to interact with influencers in your industry, who will write about your business and provide you with valuable links to their content.
Better Conversion Rate
Having an active presence on various social media outlets will give you increased visibility which helps your business gain more opportunities for conversion. Few business owners know this, but every blog, video or comment you post online is seen by your viewers and will help leading them to your company’s website. In this way, social media marketing allows you to create a positive impression of your brand.
When a brand is interactive with its customers by sharing content and replying to comments of their audience, it helps to further humanize a brand. Potential customers feel closer to a business that pays attention to what they have to say. This helps build trust, which is in short supply when it comes to online transactions.
This is one of the reasons why over 51% of businesses claim that taking time to develop relationships with their customers leads to positive sales numbers. In other words, the better the impression a business is able to make on their customer, the more likely they are to purchase your product or service. Besides that, there are also studies that show that social media leads to 100% lead-to-close rate as compared to outbound marketing techniques.
Social media marketing helps create a voice for your company which helps humanize your brand. Consumers appreciate the fact that when they post a comment on your blog, they are going to receive a personalized reply instead of a generic one. Also, acknowledging every comment that’s left by consumers on your blog or social media page shows them that you are attentive of their needs and aim to provide the best experience possible. This also leads to brand loyalty, since consumers will want to spend more time with your social media profiles and tell their friends about your brand.
Whether you receive a question or a compliant, every interaction with the consumer is an opportunity for you to demonstrate your compassion and devotion to customer satisfaction. This will be viewed in a positive light by your customers and will inspire potential customers to take action by signing up for your product or service.
If you don’t know where to begin, Media Glance has a team of certified professionals, such as social media marketers, SEO consultants, web designers, web developers, content marketers, and PPC managers who can help you out with your social media marketing strategy.