Pay Per Click or PPC is a form of search engine marketing that has been around for quite some time now. Regardless of whether you are curious about PPC, want to incorporate it within your business or just feel like knowing the general benefits associated with this method, you have come to the right place.
Before we get to define the benefits that pay per click marketing brings to the picture, we’ll first have a look at what this form of marketing actually is. So, what exactly is Pay Per Click marketing (PPC Marketing)? Is it the latest buzzword of sorts, or is it something that really hosts some serious potential for online marketers? Let’s find out.
What is Pay Per Click
Pay Per Click is a method of search engine marketing where the advertisers pay a basic pre-decided fee whenever their ad is clicked by a user. Simply put, by using Pay Per Click, you’re buying visitors towards your site, rather than bringing them in organically.
Every time your ad is clicked, you will be required to pay a minimal amount to the search engine. This fee, however, becomes trivial if your PPC is working fine. For example, if you’re paying the search engine $3 for every click on your ad, and the click results in a sale of more than $300, then you’ve gained more then what you paid. This way, PPC pays for itself, without hurting your wallet much, quite the opposite as you can see.
Benefits of PPC Marketing
With the basics fleshed out, we will now take a look at the advantages of Pay Per Click marketing, and what makes it such an instant hit for businesses.
PPC Marketing Helps Augment Business Goals
The fact that PPC marketing can help you accomplish your long-term and short-term business goals is one of the most compelling reasons why you should be going for it. This form of marketing is focused on the exposure that your brand gets, as you’re ranking at the top for keywords that you would want to target.
In this era of online marketing, lead generation is something that most businesses strive for online. Pay Per Click marketing can help you generate leads the way you want, by putting your online campaign on track. It, in short, feeds your sales funnel with leads that you can close to bring in further sales opportunities.
PPC Marketing is Measurable and Trackable
Another advantage of Pay Per Click marketing is that the method is extremely easy to track and measure. By using the Google AdWords tool in addition to the Google Analytics tool, you can track your PPC campaign, and see how much revenue it is bringing into your funnel.
By tracking PPC campaigns, you can see the clicks, conversions and the traffic that is being ushered to your webpage. Your PPC performance is not unquantifiable which you cannot measure, as stats will always be available for you to see how your strategies are performing.
This benefit places PPC marketing above all other forms of advertising, as this clarity and measurability is not something that many forms of advertising can often boast about. In that regard, the money invested in PPC advertising sounds like a logical investment, as you have a fair track of the revenue you’re generating from the traffic brought through it. On the contrary, returns from billboards and other magazine advertisements are not even minutely as clear as this.
Target Customers Geographically
By following Pay Per Click advertising, you get to target specific geographical areas where you operate in. For example, if you’re offering your services in only one specific area, you can optimize your campaigns in a way that best matches with the search requirements of that area. Like geographic segmentation, you can also reach out to your demographic target segment, by adding specific terms to the key phrase. This way, you get to place your business right in front of the right target market. This attribute can help a lot with local businesses, as they can reach the segments they want within a specific geographical area, without trying too hard for it.
Dominate Google’s First Page
The biggest benefit of PPC marketing is that you get a place on the coveted first page of Google’s search engine results. Put yourself in the shoes of a customer, and try searching for local business or brands that are offering their service that the customers want online. Rarely do customers go to the second or third pages of Google’s search results for selecting the business they want. While organically getting yourself to the top of the first page can be a troublesome task, you can use PPC marketing to best effect here. Also, investing in Pay Per Click shouldn’t in any way stop you from trying to penetrate inside the first page results in an organic manner. Imagine the rapport you will generate if your business gets ranked on the first page twice, for a local search. Not only would this assure customers that your business can be trusted, but it will also push some competitors to the second and third pages.
Are you a decade behind your competitors when it comes to using PPC marketing? Well, don’t worry, as the interactive layout of PPC marketing ensures that you can quickly optimize your market campaign and be a part of the gains. This quick optimization of PPC campaigns is in complete contrast to your SEO efforts, which can take some time setting up.
There is great potential in PPC marketing for targeting customers that don’t know of your service, from the word go.
With the advantages of PPC marketing clarified and understood you can be a part of this bandwagon by handing over your search engine marketing campaign to us. With years of experience in the field, we have a list of clients that we have successfully worked with for increasing revenue generation avenues.